Frame&Flow works with creative and design businesses to diagnose the gaps, unlock hidden revenue, and build a clear path from where you are to where you want to be. Built on 17 years of senior creative leadership across Grey, ADA, and Landor in Southeast Asia.
Creative businesses deserve better business advice. From a team that has actually sat in the brief, managed the team, and owned the numbers. Most consultants speak one language. We speak both.
For SME creative & design businesses
You've got the craft and the creativity — now you want to get the revenue. We work with established and upcoming SME design and creative businesses to diagnose the gaps, unlock hidden revenue, and build a clear path from where you are to where you want to be.
For creative businesses & FMCG brands
Great work deserves to be seen — consistently. We help creative businesses build the content systems, workflows, and output engines that let them publish at scale without burning out or sacrificing quality.
For solo creatives, students & institutions
Most creative education teaches you how to make things. Almost none of it teaches you how to make a living. This is that course — guest lectures and workshops for creatives who want to take business seriously.
Most creative businesses already have an accountant, an agency, or a marketing hire. What they don't have is someone who speaks all three languages — and has run the P&L to prove it.
| Mgmt Consultant |
Creative Agency |
Marketing Director |
CA / Finance Advisor |
|
|
|---|---|---|---|---|---|
| Understands creative workflows | ✗ | ✓ | ✗ | ✓ | |
| P&L ownership & revenue growth | ✓ | ✗ | ✓ | ||
| Design & brand fluency | ✗ | ✓ | ✗ | ✓ | |
| SEA market operator experience | ✗ | ✓ | |||
| Business strategy & scaling | ✓ | ✗ | ✗ | ✓ | |
| Speaks the language of creatives | ✗ | ✓ | ✗ | ✓ | |
| Financial fluency & billing clarity | ✓ | ✗ | ✗ | ✓ | ✓ |
| Builds systems & ops at scale | ✓ | ✗ | ✗ | ✗ | ✓ |
| Proactive growth partner | ✗ | ✓ | ✗ | ✓ |
✓ Yes · ✗ No · Partial
Fixed-scope engagements. Clear outcomes. Final scope confirmed after a discovery call.
Need senior marketing and creative leadership without a full-time hire? Frame & Flow embeds as your Fractional CMO — setting direction, managing creative output, owning the brief, and driving revenue growth from inside your business.
Suited to studios scaling into a new market, brands building an in-house creative function, or founders who need a senior thinking partner in the room. Scope, duration and retainer finalised after a discovery call.
Content at Scale is quoted per engagement after a discovery call. No day-rate billing — all engagements are outcome-scoped.
Work led across
17 years building creative businesses across agency and brand sides in APAC. Most recently Regional Head of Creative at ADA Global — managing a US$6M P&L, a 150-person team across 7 SEA markets, and AI-enabled content operations delivering 3,000+ assets a month. Stanford GSB L.E.A.D. RISD MA. NID India. Frame&Flow is the practice she always wanted to find — and eventually decided to build.
Whether you're a creative agency ready to scale, a studio building your first team, or a design school looking for a guest lecturer — let's talk.